Recruitingoffensive von Dirk Kreuter review
Recruitingoffensive Review: Can Dirk Kreuter Really Help You Hire Top Talent? Our Hands‑On Test 🚀
Empty desks, no‑shows at interviews, and job ads that go nowhere? If that sounds familiar, you’re not alone. The skilled‑labor shortage is hitting many businesses hard: projects are rejected, your existing team is overloaded, and traditional newspaper ads or generic job portals simply don’t deliver anymore. That’s exactly the pain point the program Recruitingoffensive claims to solve.
In this detailed experience report we look at what really happens inside this program. As a team that regularly puts online courses through a tough test, we wanted to know: can a well‑known sales trainer like Dirk Kreuter truly change the way companies recruit? Is modern recruiting basically just high‑level selling? 🤔
This in‑depth Recruitingoffensive review breaks down all the modules, shows who the course is suitable for, and clarifies whether it makes sense to actually buy Recruitingoffensive. Get comfortable, grab a coffee ☕ – here comes our uncensored user experience.
💡 Important: Recruitingoffensive is a German‑language program. All videos, templates and materials are in German, so at least solid German skills are required to implement the content.
👉 Curious already and want to check out the official page yourself?
1. Why “Post & Pray” Is Dead: The New Recruiting Reality 💀
For years the playbook looked like this: publish a job ad, lean back, and hope that qualified applications magically appear. That “post & pray” approach might have worked in an employer’s market. Today, it’s a recipe for empty inboxes and frustration.
Our Recruitingoffensive experiences made one thing crystal clear: the power balance has shifted. We’re in a candidate‑driven market. Skilled professionals can choose – and they often already sit in secure jobs. That means you now have to apply to them, not the other way around.
According to Dirk Kreuter, the core problem is rarely a total lack of talent. The real issue: many employers are simply invisible or unappealing to the right people. The course revolves around one main idea: stop begging for candidates and instead become a magnet for top performers.
2. Who Is Dirk Kreuter – and Why Is a Sales Trainer Teaching HR? 🤔
If you operate in the DACH business world, you’ve probably heard of Dirk Kreuter as one of the most prominent sales trainers in Europe. He fills arenas, publishes books, and stands for aggressive growth strategies. So what does he have to do with recruiting?
His key thesis: recruiting is sales.
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You “sell” your company to the labor market.
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You “sell” your mission and your culture.
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You “sell” the role and development opportunities to each candidate.
During our Recruitingoffensive test it quickly became obvious that this is not a classic HR seminar filled with theory and buzzwords. Instead, Kreuter takes his proven sales psychology and transfers it directly into recruitment: from attention‑grabbing ads to closing the deal in interviews.
He is the creator of the program and brings a performance‑driven, numbers‑focused mindset into an area that is still often driven by gut feeling. If you want to learn how to “close” candidates in a positive, professional way, the angle of this German‑language course is refreshingly different.
3. Buying Recruitingoffensive: What Exactly Do You Get? 📦
When you decide to buy Recruitingoffensive, you don’t just get a collection of tips. You’re purchasing a structured recruitment system. The program is a digital, German‑language online course that aims to turn you or your HR department into a proactive recruiting machine.
The promise is not “prettier posts” on social media, but repeatable processes that work even when you’re busy.
Recruitingoffensive is built around several core pillars:
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Visibility: How do the right people even notice your company?
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Attractiveness: Why should someone leave a secure job to join you?
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Process: How do you turn initial interest into signed contracts – fast?
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Onboarding: How do you make sure new hires actually stay and ramp up quickly?
The overarching objective: move away from random luck toward systematic, predictable hiring.
💡 Want to see the full curriculum and bonus material?
4. Mindset Shift: From Passive Administrator to Active Talent Hunter 🦁
A surprisingly large part of the course focuses on your own mindset – something very typical of Dirk Kreuter’s trainings. In our Recruitingoffensive user experience, this was one of the most game‑changing elements.
Many HR professionals and managers see themselves primarily as administrators. They manage incoming applications, they maintain job portals, they process paperwork. That might have been enough in the past – now it’s a bottleneck.
Kreuter pushes you relentlessly in another direction: become a hunter.
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Stop hiding behind the excuse “there are no people out there”.
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Start targeting employed specialists where they really are – and give them a powerful reason to talk to you.
This requires courage, clear communication and psychological finesse. The course is designed to help you overcome internal barriers, stand confidently behind your offer as an employer, and go into conversations with the conviction that your vacancy is a real opportunity – not a favor you’re asking for.
5. Strategy Focus: Social Recruiting & Active Sourcing 📱
Now to the practical core: how do you actually find good people in 2025 and beyond? The answer in the program is unambiguous: through digital channels and social media – but with a performance‑marketing mindset.
It’s not about randomly posting pictures from the last team event on Facebook. Our Recruitingoffensive test showed that the course dives deeply into modern online marketing tactics tailored specifically to recruiting.
Key skills you learn here:
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Targeting: How to identify and reach your ideal candidates on platforms like TikTok, Instagram, LinkedIn & Co.
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Recruiting funnel design: How to build a smooth, mobile‑friendly application process that takes less than a minute.
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Active sourcing: How to approach candidates directly without sounding desperate or spammy.
We were particularly impressed by the permanent focus on speed. Good candidates are off the market quickly. The course therefore emphasizes reaction times, fast follow‑up, and decision‑making processes that don’t drag on for weeks. Done right, that alone can dramatically improve your recruiting results.
6. Job Ads That Actually Sell the Role ✍️
Be honest: if you read your own job postings as if you were a candidate, would you apply?
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“We are looking for…”
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“We offer: free fruit and flat hierarchies.”
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“Your tasks will include…”
That style is everywhere – and it rarely inspires anyone. In Recruitingoffensive, the approach is completely different. You learn to write job ads like sales letters: focused on the pain points and desires of your target group, with a clear promise of improvement if they switch to you.
Dirk walks you through a copywriting‑based structure (including models like AIDA) and shows how emotional triggers and clear benefits turn a boring listing into a compelling offer. In our own test campaign, the before‑and‑after comparison of ads was striking – both visually and in performance.
From our perspective, anyone who decides to buy Recruitingoffensive also gets a compact crash course in persuasive writing tailored to recruiting – completely in German.
7. The Job Interview: Using Psychology to Make the Right Call 🧠
Once a candidate is in front of you, things get serious. Standard questions like “Where do you see yourself in five years?” don’t separate high performers from average applicants anymore. The course provides concrete interview scripts and question frameworks that probe for attitude, values and drive – not just hard skills.
An interesting twist in the program: the interview is treated as a two‑way sales conversation. You evaluate the candidate, but at the same time you need to convincingly present your role and company. Kreuter dedicates modules to handling objections (yes, candidates also have them) and to conducting salary talks in a confident, structured way.
The goal is a conversation in which you lead with clarity and respect, create trust, and steer both sides toward a clear decision instead of vague “we’ll get in touch” statements.
8. Onboarding: The Often Ignored Profit Lever 🔑
Signature on the contract – mission accomplished? Not quite. Many companies lose new employees in the first weeks because onboarding is improvised or nonexistent. That not only damages morale, it’s also extremely expensive.
Our Recruitingoffensive experience report confirmed that the program places noticeable emphasis on structured onboarding. The aim is to reduce “time to value”: new team members should become productive and feel integrated as quickly as possible.
The course shows how to design clear onboarding plans, set expectations, and systematize training steps so they can be reused and scaled. The better this process, the more likely it is that strong people will stay – which in turn reduces costly turnover.
9. Who Is Recruitingoffensive For – and Who Will Struggle? 🎯
We also asked ourselves during the test phase: is this just for big corporations with in‑house marketing, or can small businesses and trades benefit as well? Our Recruitingoffensive review suggests: the potential target group is quite broad, but there is one crucial prerequisite – a genuine desire to grow.
Particularly suitable for:
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Entrepreneurs & managing directors who understand that their team is the decisive growth factor.
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HR managers and recruiters who are tired of old‑school methods and want up‑to‑date, digital strategies.
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Department heads who are actively responsible for building and expanding their own teams.
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Start‑ups and scale‑ups that need to hire quickly and cannot afford repeated hiring mistakes.
Not ideal for: businesses hoping that the job center or a single posting on a generic portal will magically deliver perfect candidates. If you’re unwilling to change processes, learn new skills or invest time in implementation, you will hardly get the full value out of the program.
Remember: the course is entirely in German. For international teams, this is perfect if decision‑makers or HR pros are fluent in German and want to implement a modern system in German‑speaking labor markets.
🔥 Ready to find out whether the course matches your situation?
10. Final Verdict: Is Recruitingoffensive Worth the Investment? 💶
Time for the bottom line of our Recruitingoffensive review. We’ve tested many online courses – and a fair share of them offer more show than substance. In this case, the impression is different. The content is clearly shaped by Kreuter’s own experience: he has built and scaled a sizable organization himself and shares what he actually applies in practice.
What stood out positively in our test:
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Action‑oriented content: instead of theory only, you get clear instructions and concrete steps.
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Sales psychology as a differentiator: this makes the program stand out from conventional HR trainings.
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Up‑to‑date methods: social recruiting, active sourcing and funnels are treated as central tools, not side notes.
If you are willing to invest time, adapt your processes and implement consistently, then buying Recruitingoffensive can be a highly profitable decision. In our opinion, winning just one strong A‑player through the strategies taught can easily pay for the course several times over.
Instead of hoping for occasional lucky hits, you build a pipeline for high‑quality applicants. Considering how expensive an unfilled key position or a bad hire can be, a systematic approach to recruiting is less a luxury and more a necessity.
⭐ Want to see pricing, modules and current bonuses directly from the provider?
FAQ – Frequently Asked Questions About Recruitingoffensive
Below we address the questions that came up most often after we shared our Recruitingoffensive experiences with readers.
1. Do I need prior marketing knowledge to follow the course?
No. The program starts at a level that is understandable even if you have never run ads before. Basic familiarity with platforms like Facebook or Instagram helps, but you don’t need to be a marketing expert. The concepts are explained step by step – often with ready‑to‑use examples.
2. Does it work for “unsexy” sectors like trades or care?
Yes – in fact, we see particularly high potential there. In many shortage sectors, competitors still rely on old methods. If you start using modern social recruiting and sales‑driven job ads as taught in the course, you stand out significantly. Our Recruitingoffensive user experience included cases where small trade businesses saw a noticeable increase in qualified applications.
3. How much time should I plan for implementation?
You can’t just binge‑watch the videos in one evening and expect miracles. The learning part is relatively compact; the real work lies in writing ads, setting up funnels and adjusting internal processes. Plan for several hours per week at the beginning to build the system. Once in place, it saves you time and reduces stress in the long run.
4. Is the course purely theoretical, or are there templates?
One of the big plus points in our Recruitingoffensive test was its practical orientation. You get scripts, checklists, and specific wording suggestions that you can adapt to your business. Instead of abstract HR theory, the material is designed for fast implementation.
5. Can I apply the strategies with a small ad budget?
Yes. Ad spend accelerates results, but many principles in the course are based on positioning, psychology, and proactive outreach. Those mainly require your time and clarity, not huge media budgets. You also learn how to use limited budgets efficiently without burning money.
6. Is there support or a community area?
The product is delivered as a digital self‑study course (via Digistore24). The main component is the online portal with videos and materials in German. Dirk Kreuter often offers additional live formats like webinars or Q&As in his wider ecosystem, but you should primarily see Recruitingoffensive as a standalone program designed clearly enough to implement without 1:1 coaching.
👉 Conclusion: If you’re serious about attracting better people and are ready to replace “post & pray” with a systematic, sales‑driven recruiting strategy, Recruitingoffensive can be a powerful toolkit – provided you implement consistently.
💡 Want to start transforming your recruiting today?
