KlickTipp Review & Experience Report: Is This German E-Mail Marketing Tool Really a Game Changer?

Emails that vanish in the spam folder, open rates that don’t move, and leads that never see your best offer – that used to be our daily frustration in online marketing. As a team that constantly runs tests, reviews and experience reports on online courses and digital tools, we were looking for an e-mail marketing system that could actually keep up with modern funnels.

That’s how we ended up thoroughly testing KlickTipp – a fully German-language platform that promises smart tagging, automation and outstanding deliverability specifically for the German-speaking market.

In this in-depth KlickTipp experience report and user-based review, you’ll find out what really impressed us during our test, where we hit limitations, and whether KlickTipp might be the right e-mail marketing system for your business.

💡 Important: KlickTipp itself is 100% German-language (dashboard, support, tutorials). This article is written in English for international readers, but the software and documentation are made for German-speaking users.

👉 Curious and want to see KlickTipp live in action? Take a look at the official page here:

Why E-Mail Marketing Still Beats Social Media (If You Use the Right Tool)

Social media is great for attention – until the algorithm decides otherwise. Your posts can be viral today and invisible tomorrow. Your e-mail list, on the other hand, is an asset you actually own. But simply collecting addresses is not enough. Without a proper system, your list becomes a mess the moment you start segmenting.

Traditional tools work with rigid lists: one for customers, one for prospects, one for the newsletter. As soon as someone moves from “interested” to “buyer”, you start copying, moving and cleaning data. In our practical work, this list-based approach has repeatedly caused chaos and errors.

In our KlickTipp test we specifically wanted to know: can their tag-based approach really replace this list chaos and make daily marketing operations easier, more precise and more profitable?

The core promise in our KlickTipp review: instead of juggling multiple lists, you work with a single database and detailed tagging for each contact.

Tagging Instead of Lists: How KlickTipp Organises Your Contacts

Think of your contact database as one central card index. In many tools you would have to duplicate cards into multiple boxes (“newsletter”, “buyers”, “webinar signups”, etc.). Every change would mean hunting down and updating several copies of the same contact.

KlickTipp takes a different route. In our user experience, there is only one record per person. Instead of duplicating, you simply attach multiple descriptive tags.

• Someone signs up for your newsletter → Tag like “Newsletter-Optin”.

• They click a link about dog training → Tag such as “Interest: Dogs”.

• They purchase your product → Tag like “Customer”.

One person may carry dozens of tags: topics, interests, purchase history, device type, and more. In practice this means you can send a campaign to “all contacts interested in dogs who are not yet customers” – without touching lists or duplicate datasets.

From our KlickTipp experience this tag-centered concept is the main reason why many marketers consider buying KlickTipp. You stop blasting generic newsletters and start sending highly relevant, laser-targeted messages.

The Marketing Cockpit: Visual Automation That Actually Reflects Your Funnel

If tagging is the engine, the Marketing Cockpit is the control center. Many tools claim to offer automation but only provide basic sequences (“send message 1, then 2, then 3”). During our KlickTipp test, we were particularly interested in how far you can go with behaviour-based flows.

The Marketing Cockpit is a visual canvas. You design your funnel like a flowchart by dragging and dropping elements and connecting them with arrows. For our review, we built several real-life campaigns inside the Cockpit.

What You Can Build Inside the Marketing Cockpit

• Behavior-based journeys: If a subscriber opens an email, they follow path A; if they ignore it, they enter path B with a different subject line or delay.

• Delays and timing: “Wait 2 days, then send…”, “Pause until Monday 8:00 am…”, etc.

• Conditions based on tags: “If contact has tag ‘Buyer’, stop promotional emails and switch to onboarding sequence.”

• Split testing: Test different subject lines, email content or whole paths against each other and see which route generates more revenue.

In our KlickTipp experience report, this visual overview turned out to be one of the biggest advantages. You always see exactly where your leads are in the process and where they might drop off. It feels less like writing “just a newsletter” and more like managing a structured sales system.

💡 Want to try building your own automations and see the Marketing Cockpit for yourself?
Click here for more details and signup options:

Data Protection & DSGVO: “Made in Germany” as a Real Business Advantage

For anyone serving EU-based customers, GDPR (DSGVO) is not optional. Many US-based providers operate in legal grey zones when it comes to data transfers, which can be a headache – especially for coaches, course creators and agencies that want to appear trustworthy and compliant.

KlickTipp is a German company, run and hosted in Europe. During our test, we verified that you can sign the necessary data processing agreement (AV-Vertrag) directly from within your account. For our review, that was a clear plus: you can demonstrate compliance without complicated legal construction.

From a user-experience perspective, this “German-language & EU-hosted” package is a strong differentiator, particularly if your own brand communication is in German and you want to avoid data-privacy risks.

E-Mail Editor: From Polished Newsletters to Plain-Text “Friend Emails”

In the early days, KlickTipp had a somewhat “technical” reputation. We therefore looked closely at the current editor in our KlickTipp review and user test. You now have two main options:

• Drag-and-drop editor: You can design visually appealing newsletters with images, columns and buttons via drag and drop. The templates are responsive, so your campaigns look clean on smartphones as well as desktops.

• Plain-text / simple HTML editor: For direct-response style messages that feel like personal emails from a friend or colleague. In our own campaigns, these “simple” emails often convert extremely well.

Our KlickTipp user experience: the editor is powerful but not a toy. You’ll need a short familiarisation phase, particularly if you’ve only used very basic newsletter tools before. After about an hour of playing around, we were able to build professional layouts and templates without issues.

SmartTags: Automatic Segmentation Without Extra Effort

Classic tags are already useful – but KlickTipp goes further with its built-in SmartTags. These are tags the system assigns automatically based on technical and behavioural data.

• Opens mostly on mobile → SmartTag might indicate a mobile device user.

• Uses Apple Mail or specific clients → SmartTags can reflect the email client.

Why does this matter in real life? Imagine promoting an iOS app: with SmartTags you can quickly filter all contacts that are likely using Apple devices and send them a tailored offer. This kind of segmentation saves ad spend and prevents irrelevant messages for users on the “wrong” platform.

In our practice test, SmartTags turned out to be a silent but powerful feature that keeps enriching your database in the background without any manual setup.

⭐ Interested in how SmartTags and tagging could boost your own segmentation?
Check out the official KlickTipp page here:

Deliverability: Getting Into the Inbox Instead of the Spam Folder

Even the best-crafted email is worthless if it never hits the inbox. A major technical plus we discovered during our KlickTipp test is their membership in the Certified Senders Alliance (CSA).

In simple terms, the CSA is like a whitelist for reputable senders. Large providers such as GMX, Web.de and others treat CSA-certified mail streams as trusted, which noticeably improves deliverability rates – especially in the German-speaking market. In our experience report, this factor alone can be worth a lot if you’re serious about e-mail marketing and don’t want to gamble with a low-quality sending infrastructure.

Many cheaper international tools lack this certification and may suffer from more spam-folder placements, particularly in Germany and Austria.

Integrations: How Well Does KlickTipp Play With Other Tools?

No serious online business runs on a single tool. You need landing pages, payment providers, webinar platforms and sometimes custom scripts. During our review we checked how easily KlickTipp connects with the tools we and many other course creators actually use.

Among the integrations we tested or examined:

• Digistore24 – crucial for German-speaking course creators and info-marketers.

• PayPal – to automatically tag buyers after successful payment.

• Facebook Lead Ads – to feed leads directly into KlickTipp with appropriate tags.

• WordPress – for newsletter forms and opt-in pages.

• Various form builders and other services.

In our KlickTipp experience, the Digistore24 integration in particular is very smooth: a new purchase automatically results in the right tags, triggers the onboarding sequence and sends login details – all without manual intervention. For our test projects, this meant we could literally make sales and deliver access while we were offline.

Pricing: Investment or Too Expensive?

Let’s address the elephant in the room: KlickTipp is not a free tool, and it’s not positioned as the cheapest option in the market. There are entry-level providers with free tiers, but they typically lack the advanced tagging, automation and deliverability features that set KlickTipp apart.

The plans are tiered roughly as follows (names and details may change, but the logic remains similar):

• Standard: Solid starting point but without full access to the advanced Marketing Cockpit features.

• Premium / Deluxe: This is where the serious automation and extensive tagging really begin and where we see the sweet spot for most professional users.

• Enterprise: For larger organisations that need dedicated infrastructure and special requirements.

Our conclusion in the review: if you only want to send an occasional newsletter, KlickTipp may feel expensive. If you view it as an automated sales and service employee that works 24/7, nurtures leads, segments your list and increases conversions, then the monthly fee is comparatively small.

Who Is KlickTipp Ideal For – and Who Should Probably Look Elsewhere?

Based on our user experience and test scenarios, here’s who we believe will benefit most from KlickTipp:

KlickTipp is a great fit if you:

• Sell digital products, online courses, memberships or services online.

• Want to build automated funnels rather than sending one-off newsletters.

• Value German-language software, support and documentation and care about German/EU data protection standards.

• Are willing to invest a bit of time learning a professional tool with many options.

KlickTipp may not be ideal if you:

• Only send a simple greeting email to a small list once or twice a year.

• Have no budget at all and are not ready to invest in your marketing infrastructure.

• Expect the software to write persuasive copy and strategy for you (it’s a tool, not a human marketer).

Support, Training & Learning Curve

A tool with this level of functionality absolutely needs decent support and education. While KlickTipp does not provide full-scale phone support in every plan, our KlickTipp experience with the email support was positive: competent and reasonably fast.

Even more valuable in our review, though, were the tutorials, webinars and training materials offered around the platform. The founder, Mario Wolosz, and the team focus strongly on teaching both the tool and the underlying marketing principles. If you’re willing to follow these trainings, the learning curve becomes manageable – and you’re likely to improve your overall marketing beyond KlickTipp itself.

Yes, there is an initial learning phase. In our test, the interface felt more like a “pro console” than a beginner toy. But once you dial in your first campaigns, everyday work becomes very efficient.

Downsides: Where KlickTipp Didn’t Fully Convince Us

No honest experience report would be complete without a look at the drawbacks we noticed in our KlickTipp test:

1. Onboarding effort: The combination of tags, Marketing Cockpit and SmartTags can feel overwhelming if you’re entirely new to marketing automation. Expect to invest a few days to really understand the logic and possibilities.

2. Interface aesthetics: The backend is functional and logically structured, but visually not the most modern or flashy UI we’ve seen. It feels more “engineer-designed” than design-award-worthy.

3. No permanent free plan: Unlike some US competitors, there is no free-forever tier. However, there are test periods and money-back guarantees so you can try before committing long-term.

KlickTipp vs. Other E-Mail Marketing Tools

We also compared KlickTipp with some of the best-known international competitors during our review:

• Mailchimp: Often the first step for beginners, with a familiar interface and free entry plans. However, the list-based structure quickly becomes complex and expensive as you grow. Servers and support are primarily US-based, which raises data protection questions for EU businesses.

• ActiveCampaign: A strong competitor with advanced automations. However, support and interface are usually English-only, and the hosting is outside the EU. For purely German-speaking teams and audiences, this may be a disadvantage.

Our conclusion in this comparison: if your main audience is in the German-speaking DACH region and you want a German-language, GDPR-focused provider with excellent deliverability in Germany, KlickTipp has a clear home-field advantage.

Conclusion: Our Overall KlickTipp Experience & Verdict

After running several real-world funnels through the system, our overall impression in this KlickTipp review is very positive. The platform is not “just another newsletter tool” – it encourages a much more structured, customer-centric way of doing e-mail marketing.

The tagging logic and the Marketing Cockpit give you a degree of control and personalisation that classic list-based systems simply cannot match. Once you’ve internalised this way of thinking, you start treating every subscriber as an individual with specific interests, not as a generic entry on a list.

Yes, there is an upfront investment of time and money. But from our experience report, the potential ROI through better deliverability, smarter segmentation and automated upsell flows clearly outweighs the costs – especially if you sell higher-value digital products or services.

If you’re serious about building or scaling an online business in German and want a robust, German-language e-mail marketing infrastructure that grows with you, KlickTipp is one of the strongest contenders in the market.

🔥 Ready to explore KlickTipp yourself and see if it fits your business?
Get more information and current offers here:

Frequently Asked Questions (FAQ) About KlickTipp

1. Is KlickTipp really GDPR-compliant?
Yes. KlickTipp is operated by a German company with servers in Europe and is designed with DSGVO/GDPR compliance in mind. You can conclude a legally required data processing agreement (Auftragsverarbeitungsvertrag) directly in your account, which simplifies compliance compared to many US-based tools.

2. Can I import my existing contacts into KlickTipp?
Absolutely. During our test we imported lists from other systems without issues. You can upload contacts from CSV, Excel, or other providers. KlickTipp also checks addresses during import to reduce invalid or dead emails, which helps protect your deliverability.

3. Do I need coding skills to use the Marketing Cockpit?
No. The Cockpit is fully visual and works via drag and drop. You create blocks (emails, waits, conditions) and connect them with arrows. The logic is essentially: “If X happens, then do Y”. If you are comfortable using common web apps, you can learn the Cockpit.

4. What’s the difference between tags and lists?
With lists, each contact must be placed in one or more lists, which quickly leads to duplicates and confusion when someone’s status changes. With tags, there is only one record per person and you attach multiple “labels” for interests, actions and status. This is far more flexible and avoids double or outdated entries.

5. Is there a KlickTipp app?
Yes, KlickTipp offers an app for business users so you can monitor key metrics and basic activity on the go. Your subscribers still receive your emails in their normal email client and don’t need any app to interact with your campaigns.

6. What happens to my data if I cancel my KlickTipp subscription?
KlickTipp is generally cancellable depending on your chosen plan and term. Before the end of your subscription, you should export your contacts and relevant data, as access to the platform is removed after cancellation. The data itself remains yours and can be migrated to another system.

💡 Want to see current prices, plan features and live demos?
Click here to visit the official KlickTipp page (German-language):