Bestseller Training von Dirk Kreuter review
Dirk Kreuter Bestseller Training Review: Can This German Sales Course Really Boost Your Closing Rate? 🚀
Why do some salespeople appear to close deals on autopilot, while others push hard every day and still struggle to hit their targets? In sales, there’s rarely a consolation prize: you either bring in revenue or you miss out.
In this experience report, we take a deep dive into Dirk Kreuter’s Bestseller Training – one of the most talked‑about sales programs in the German-speaking market. The product itself is a German-language online course, but this detailed review is in English to help you decide whether it’s worth your time and money.
We’ve gone through the modules, tested core ideas in real conversations and collected our own user experience. Below you’ll find our honest Bestseller Training test & review – including strengths, weaknesses and who we think will benefit most.
💡 Want to check out the official page while you read this review?
Who Is Dirk Kreuter? A Short Profile 🧐
Before looking at our own Bestseller Training experience, it’s useful to understand the person behind the brand.
Dirk Kreuter is one of the most visible sales trainers in the German-speaking world. He’s not an ivory-tower academic; he comes from the field and has been working with sales teams for decades. According to his own story and public records, he has trained both large corporations and smaller mid-sized businesses, and he holds a world record for hosting one of the biggest live sales trainings ever held in a stadium setting.
His signature style is very direct, energetic and polarizing. Supporters love his no-nonsense, high-performance mindset. Critics sometimes find him too aggressive or “in your face”. Whatever you think about his style, it’s hard to deny that he has built a highly successful sales education brand – and Bestseller Training is often described as the core foundation of his methodology.
What Exactly Is Bestseller Training? 📦
Bestseller Training is a comprehensive German-language online course focused on professional selling. You get immediate access via a member area after placing your order; everything runs 100% digitally.
The central promise: the course aims to move you from being a passive “order taker” to a proactive “demand creator”. In other words, you’re not just answering inquiries – you’re actively creating and guiding opportunities through a structured system.
The approach is not about shady pressure tactics or pushing people into things they don’t need. Instead, the program strongly emphasizes sales psychology, structured conversations and problem-focused selling. The idea is to understand your customer’s situation so well that the purchase becomes the logical and comfortable next step for them ✅
If you prefer learning by video, you’ll likely appreciate that this is a video-based training with clearly segmented lessons, rather than a text-heavy course.
First User Experience: Inside the Member Area 💻
As part of this Bestseller Training review, we tested the member area and usability ourselves.
After logging in, our first impression was surprisingly positive: the platform feels clean, fast and professionally structured. New users won’t waste time hunting for the next lesson; modules and videos are clearly arranged and easy to navigate.
The video quality is high – both in picture and sound. Many lessons are recorded in a studio environment; others are clips from live seminars. This mix keeps the learning experience dynamic. The overall energy level is high: Dirk moves, gestures and speaks in a way that is intended to keep your attention on the content instead of on your phone.
From a user-experience perspective, we’d describe the member area as intuitive and motivating rather than dry and “school-like”.
👉 Curious what the members’ area looks like and what’s included right now?
The Core Content: What You Actually Learn 📚
The training is divided into several modules that build on one another. Here’s a breakdown of the most important areas based on our test and hands-on experience:
1. Winner’s Mindset – Sales Success Starts in Your Head 🧠
Many salespeople immediately want scripts, magic phrases and “killer closes”. Dirk, however, starts earlier – with your mental operating system.
This module tackles questions such as:
- How do you handle rejection without losing momentum?
- Why is selling something fundamentally positive instead of manipulative?
- Which beliefs and inner narratives silently limit your performance?
The focus is on dismantling internal barriers like “I don’t want to be pushy” or “I’m not a natural closer”. The tone is blunt and sometimes confrontational, but that’s part of the concept: to shake you out of a comfort zone that keeps your numbers low.
2. Prospecting & New Client Acquisition – Filling Your Pipeline 🚰
Lead generation is the pain point for many. In this part of the course, Bestseller Training outlines structured strategies for proactively getting in front of more qualified prospects.
Instead of random, demotivating cold calls, Dirk shows how to:
- Become more visible in your market and stay on your prospects’ radar
- Open conversations in a way that triggers curiosity rather than resistance
- Systematize your outreach so your pipeline is consistently filled
The core idea: visibility + consistent activity = predictable deal flow.
3. Objection Handling – Turning “No” into “Not Yet” 🛡
“Too expensive”, “No time”, “I have to think about it” – classic objections that end many conversations prematurely.
This module gives you concrete objection-handling frameworks and wording suggestions. One of the key concepts is distinguishing between a real objection and a polite excuse. Once you understand what’s really behind the resistance, you can address it constructively instead of arguing or giving up.
In our test, some of these objection-handling techniques turned out to be extremely practical. With a bit of practice, they can noticeably increase your closing rate – especially if you often lose deals in the final stage of the conversation.
Why Sales Scripts Can Actually Increase Your Authenticity 📝
Many people react skeptically when they hear the word “script”. The fear: sounding robotic or fake. In several lessons, however, Bestseller Training makes a strong case for using well-crafted scripts as a foundation.
Our own user experience during this test phase supported that: clear conversation guidelines
- reduce stress in key moments
- ensure that you cover all relevant points
- free up mental bandwidth so you can truly listen to the customer
The goal is not to memorize texts word-for-word, but to internalize proven structures and phrases so well that they sound natural when you use them.
Who Is Bestseller Training Ideal For? 🎯
Bestseller Training is not a magic pill, and it’s not designed for people who want overnight riches without doing the work. Based on our review and experience report, the course is especially suitable for:
- Self-employed professionals & entrepreneurs who understand that no one will sell their products as passionately as they do.
- Employed sales reps who want to climb to the top tier of performers, boost their commissions and outgrow average results.
- Career changers who want to learn solid, professional sales techniques from scratch – instead of collecting random tips on YouTube.
- Network marketers / affiliates who need a repeatable conversation structure to recruit, sell and build teams.
If you’re in one of these groups and you’re comfortable learning from a German-language online course, the content is highly relevant.
⭐ Ready to see the current offer, bonuses and price?
Modern Sales Psychology & Digital Visibility 🌐
While much of the training focuses on the classic 1:1 sales conversation, Dirk also weaves in elements of modern marketing and online positioning.
Throughout the course, he repeatedly refers to psychological triggers that work both online and offline, including:
- Scarcity (limited availability, deadlines)
- Authority (positioning as an expert rather than a commodity)
- Social proof (using testimonials, references and case studies)
Even though Bestseller Training is not a pure “social media course”, many of these principles are directly applicable to email marketing, landing pages and content marketing as well as to phone and face-to-face selling 💡
Price–Performance: Is It Worth the Money? 💸
Let’s talk numbers. Dirk Kreuter’s products are typically positioned at a premium list price, but in practice Bestseller Training is often available via special promotions or campaigns at a significantly reduced rate.
From a business perspective, the key question is: How many extra deals do you need to close for the investment to pay off?
In our experience, the math is usually straightforward:
- If one additional contract for you means a few hundred or a few thousand euros in revenue,
- and if the methods from the course help you secure even one extra customer per month,
then the training quickly turns from an “expense” into a very reasonable return on investment.
We would classify it as a high-ROI investment provided you actually implement the content and don’t just passively watch the videos.
Critical Points: What Didn’t We Like? ⚠️
A balanced experience report must also address the downsides. During our Bestseller Training test we noticed a few aspects that won’t appeal to everyone:
- Very direct communication style: Dirk’s language is assertive, success-driven and sometimes feels “American-style” (bigger, faster, more). If you prefer a very soft, understated style, you may need some time to get used to it.
- Overlap with free content: If you’ve followed a lot of his YouTube videos, some stories and concepts will feel familiar. The difference: in the course, everything is structured and logically connected, while free content is more fragmented.
- Self-discipline required: This is a self-paced online course. No one checks whether you log in, take notes or apply techniques. For self-starters that’s great; for procrastinators it can be a challenge.
These are not deal-breakers in our view, but you should be aware of them before buying.
👉 Want to see if the style resonates with you before deciding?
From Knowledge to Skill: How to Implement Bestseller Training 🛠
One of the biggest risks with any online course is that it quietly collects digital dust. To prevent that and truly transform Bestseller Training into more revenue, a structured implementation plan is crucial.
Here’s a simple approach that worked well in our own user experience:
- Go module by module, not all at once. Resist the urge to binge-watch. Finish one section, apply it, then move on.
- Take handwritten notes. Writing important points reinforces learning and helps you build your own customized scripts.
- Practice out loud. Rehearse key questions and objection responses – ideally with a sparring partner or in front of a mirror – until they feel natural.
- Implement one new technique per day. Small, consistent changes in real conversations compound into noticeable performance gains.
If you use the course this way, it stops being “just more information” and becomes a real sales tool you can rely on 💪
Final Verdict: Our Overall Bestseller Training Experience 🏁
After going through the modules, testing selected techniques in practice and carefully evaluating the course, our conclusion is clear: For many sales professionals and entrepreneurs, Bestseller Training is a strong, high-value option – especially at typical promotional prices.
You’re not getting academic theory, but field-tested sales methods presented in a direct, energetic way. The content is widely applicable – whether you sell services, software, insurance or physical products.
If you’re willing to embrace a high-performance mindset, put in the work and consistently apply what you learn, then Bestseller Training can become a serious performance booster for your sales numbers. Just keep in mind: the entire program is delivered in German, so you’ll need solid German skills to benefit fully.
🔥 If that sounds like the right fit, now is a good time to take a look at the current offer and bonuses:
FAQ – Frequently Asked Questions About Bestseller Training ❓
1. Is Bestseller Training really only available in German?
Yes. Bestseller Training is a German-language online course. All videos, examples and scripts are in German. This review is in English to help international readers decide, but you need good German comprehension to follow the training.
2. How long do I have access to the course?
Typically, you receive long-term or lifetime access to the material, meaning you can revisit the videos whenever you want and learn at your own pace. Always double-check the exact access conditions on the official order page at the time of purchase.
3. Is the training suitable for complete beginners?
Yes. The structure is beginner-friendly. Concepts are explained step by step, but experienced salespeople can still benefit from the systems, scripts and mindset work.
4. Do I need special technical skills to use the member area?
No. You simply need an internet connection and a device (PC, tablet or smartphone). The login and navigation are straightforward, and the videos play directly in your browser.
5. Is there any kind of money-back guarantee?
For digital products, specific refund rules apply and can vary. Often there are satisfaction guarantees or goodwill policies tied to promotions. You should always read the conditions on the actual checkout page (e.g. via Digistore24) before completing your order.
6. Will the techniques work in my industry?
Most principles taught – such as trust-building, problem analysis, objection handling and closing – are based on human psychology and therefore transferable to many industries (B2B and B2C alike). The exact wording may need small adjustments to your target audience, but the underlying strategies are widely applicable.
7. Do I receive a certificate upon completion?
The main focus of Bestseller Training is on tangible sales results rather than certificates. Depending on the current offer, there may or may not be a digital or physical certificate included. Ultimately, your improved revenue and closing rates will be the most convincing proof of your progress.
