Führung im Vertrieb Review: Honest Experience Report of Dirk Kreuter’s Sales Leadership Course 🚀

Your sales department is working hard but not really gaining traction, top performers leave faster than you can hire, and at the end of the month the numbers simply don’t add up. You look at competitors who seem to attract A‑players like a magnet, while you’re stuck firefighting with average or even underperforming reps.

In many companies, this is not a product or market problem – it’s a sales leadership problem. And this is exactly where the online program Führung im Vertrieb by Dirk Kreuter comes in.

In this comprehensive experience report and test-based review, we share our real-world user experience with the course, walk you through the content and modules, and evaluate whether the investment pays off in practice. Important to know upfront: the product itself is 100% German-language (videos, materials, examples).

We’ll also answer the critical question many people have: Is Führung im Vertrieb serious and effective or just clever marketing? 🧐

💡 Note: In this article we describe our own experience and opinion. It is not financial or legal advice.

👉 Curious already and want to check the official page while you read?

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Quick Overview: Führung im Vertrieb at a Glance 📊

Before diving into our detailed Führung im Vertrieb test, here is a compact summary of the key facts.

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Who Is Dirk Kreuter – And Why Listen to Him? 👤

Within the German-speaking world, the name Dirk Kreuter is almost synonymous with sales training. Over several decades he has built a reputation as one of the most visible and commercially successful sales trainers in Europe, authored bestsellers and hosted huge live events such as the “Vertriebsoffensive”.

His approach is very numbers-driven: activity, measurable results, and clear accountability. However, over time his own business growth has forced a shift from “star salesperson” to scalable team leadership. That shift is the backbone of Führung im Vertrieb.

For this course, he didn’t rely solely on his own experience. Instead, he brought in a panel of German-speaking experts from HR, headhunting, productivity, and employment law to create a multi‑perspective leadership program. All sessions, interviews, and recordings are in German, aimed primarily at leaders in the DACH region.

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Who Is Führung im Vertrieb For? Target Group Analysis 🎯

Not everyone with a “Head of Sales” title is automatically a strong leader. In our Führung im Vertrieb review, we found that the course is clearly designed for people who are prepared to confront uncomfortable truths, question their current processes and build repeatable systems instead of relying on individual hero sellers.

You are a good fit for Führung im Vertrieb if you…

• 👉 are an entrepreneur or managing director and want your sales team to scale beyond your personal involvement in every deal.

• 👉 are a newly appointed sales manager and want to avoid rookie mistakes in onboarding and performance management.

• 👉 are struggling with high turnover and want a clear method to attract, select and retain real A‑players instead of average hires.

• 👉 feel that your team has more potential than current numbers show, but you lack a structured way to increase daily activity and closing rates.

• 👉 want to terminate underperformers in a legally safe way and reduce your risk of costly legal disputes.

Important: Since Führung im Vertrieb is a German-language course, you and your leadership team should be comfortable consuming content and templates in German.

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Deep Dive: Content & Modules of Führung im Vertrieb 🔍

From the outside, Führung im Vertrieb looks like a classic online video course. In our hands-on test, however, we noticed that the content mix feels more like a curated series of live events, studio lessons and expert workshops. That variety kept our attention high across more than 16 hours of material.

Below is an overview of the main modules and how we experienced them.

1. Recruiting – Finding and Keeping Top Sales Talent

In this module, Dirk Kreuter works with Prof. Dr. Jörg Knoblauch, known in Germany for his “A-, B-, C-employee” concept. The focus is on building a professional recruitment system for sales staff instead of hiring reactively out of desperation.

• Core takeaway: The hidden cost of keeping C‑players is enormous – lost revenue, management time, damage to team culture. The module shows how to identify and filter them out early in the process.

• Practical angle: You get guidance on how to design job ads, structure interviews and ask questions that reveal real behavior instead of rehearsed answers.

2. Sales Onboarding – Accelerated Ramp-Up

This section, created with Christopher Funk, addresses one of the biggest leaks in many sales organisations: poor onboarding. New hires are often thrown into the role and “sink or swim”.

• What you learn: Step-by-step frameworks to bring new reps to productivity significantly faster – including checklists and sequences you can adapt to your own company.

• Goal in practice: Shorten the time until the first closed deal and ensure that new team members don’t quietly fail in the first months.

3. Headhunting Secrets – How Top Performers Are Really Hired

Again with Christopher Funk, this module opens the curtain on how professional headhunters approach high‑level talent. It is particularly valuable if your competitors currently employ the kind of sellers you wish you had.

• Value for leaders: How to approach and win over strong salespeople from the market without appearing unprofessional or desperate – and how to make your offer attractive enough that they seriously consider a move.

4. System Beats Talent – Building Scalable Sales Structures

In a live-stage format, Dirk focuses on processes and structures. His message: an isolated superstar is nice, but a robust sales system protects you from dependency on individuals.

• Learning effect: How to document and standardise your sales process so that new team members can plug into a proven system instead of reinventing the wheel on every call.

5. Sales Targets – Aligning the Team Around Growth

Together with Jürgen Kurz, this module looks at how goals are formulated and communicated. It’s not just about setting ambitious quotas, but about creating buy‑in from the team.

• Main point: How to align individual targets with overall business objectives so that every salesperson understands how their daily activity moves the needle.

6. Activity & Impact – Increasing Output Without Burning Out

Prof. Dr. Karl Pinczolits brings a strong analytical lens to performance. He demonstrates the relationship between leading indicators (calls, meetings, offers) and revenue.

• Important nuance: It’s not just about “more hustle” – it’s about focusing on the right levers and tracking the metrics that actually correlate with more closed business.

7. The Myth of the Manager as Constant Coach

Here, Dirk challenges the popular idea that a good leader must constantly “coach” everyone in-depth. His view is more pragmatic and results-oriented.

• Key insight: Coaching that doesn’t translate into measurable performance improvements is a time sink. The module helps you distinguish between productive support and unproductive hand‑holding.

8. Terminating Underperformers Legally Safely

Working with attorney Hans P. Schwarz, this module deals with one of the most sensitive areas of sales leadership: ending employment with the wrong people in a legally compliant way.

• Benefit: You receive clarity on documentation, conversation structure and legal considerations to reduce the risk of expensive settlements or drawn-out legal conflicts.

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Our Führung im Vertrieb Experience: What the Practical Test Showed 🛠

For this experience-based review, we went through the entire program – all modules, interviews and bonus content. At more than 16 hours, we initially expected to struggle with attention and repetition.

In reality, the changing formats (stage recordings, studio training, expert interviews) kept the pace dynamic. It felt less like a static online course and more like being part of a series of intensive workshop days.

What stood out in our user experience was the depth provided by the different specialists:

• Dirk himself covers the psychology of selling, leadership style and clear communication in the sales context.

• Experts like Prof. Dr. Knoblauch and Prof. Dr. Pinczolits contribute structured, data-based frameworks for HR and performance management.

• The lawyer module closes a gap that most sales trainings never touch: legal security when things don’t work out with a hire.

Is Führung im Vertrieb serious?

From our perspective: yes. The strategies reflect what you see in Dirk Kreuter’s own business numbers and scaling history. The course is not “feel-good entertainment” – the tone is direct, sometimes blunt, and heavily oriented towards performance and measurable results. That may challenge some people, but it is congruent with the promise of the program.

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Price–Value Assessment: Is Führung im Vertrieb Worth the Money? 💸

At around 456.55 €, Führung im Vertrieb is not a low-budget product. The question in a realistic test and review cannot be “Is it cheap?”, but rather “Does the outcome justify the investment?”

• Cost of a bad sales hire: Between recruitment expenses, onboarding time, lost deals and negative impact on morale, a single mis‑hire in sales can easily reach 20,000–50,000 € in total cost.

• Value of moderate performance gains: If your team currently generates 1 million € in annual revenue, a sustainable efficiency boost of just 10% equals an additional 100,000 € per year.

Viewed through that lens, the price of Führung im Vertrieb is small compared to the upside of better hiring decisions, faster onboarding and higher daily activity. In our opinion, for an active sales organisation the program is more of a business investment than a cost.

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Pros and Cons – Balanced Führung im Vertrieb Critique ✅❌

Every honest user review must also mention the downsides. Here is our condensed pro/contra list based on our test.

Advantages

• ✅ High expert density: Six seasoned specialists (sales, HR, productivity, law) instead of a one‑man show.

• ✅ Practical orientation: Concrete structures for recruiting and onboarding that can be implemented quickly in your own organisation.

• ✅ Engaging variety: Mix of live keynotes, studio sessions and interviews keeps the course from feeling monotonous across 16+ hours.

• ✅ Evergreen principles: The leadership psychology and structural advice are not tied to short-lived trends.

• ✅ Long-term access: You can revisit modules, e.g. when hiring or when putting a new team leader into position.

Disadvantages

• ❌ Large scope: Working through all modules requires time and discipline; this is not a “2-hour crash course”.

• ❌ Uneven video quality: Some older event recordings are not on the latest 4K level, though the audio and content are clear.

• ❌ Hard-performance focus: Dirk’s direct, numbers-first leadership style won’t suit everyone, especially if you prefer a very soft, purely coaching-oriented approach.

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Implementation Tips: How to Get Maximum ROI from Führung im Vertrieb 💡

If you decide to purchase Führung im Vertrieb, your results will depend on how you implement, not just on what you watch. Our experience suggests the following approach:

1. Schedule fixed learning slots: Instead of binge-watching, assign yourself one module per week. Immediately translate the core lessons into concrete actions – for example, update your job ads or restructure your weekly sales meeting.

2. Create your own SOPs: Use the ideas and frameworks to document clear Standard Operating Procedures for recruiting, onboarding and activity management, tailored to your business.

3. Involve other leaders: If you have team leads or regional managers, let them go through the most relevant modules as well. A shared language around KPIs, expectations and feedback dramatically improves consistency in leadership.

💡 Tip: Because Führung im Vertrieb is fully German-language, it’s ideal to have your German-speaking leadership circle watch the same key modules and discuss changes together.

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Final Verdict: Our Overall Rating of Führung im Vertrieb 🏁

After completing the entire course and applying several of the concepts, our conclusion is clear: Führung im Vertrieb is one of the most comprehensive and pragmatic German-language programs on sales leadership currently available.

The combination of Dirk’s sales expertise with the structured input of HR, productivity and legal specialists turns the course into a toolbox for building and leading a high-performance sales team, not just another motivational seminar.

In our experience report, the biggest strengths were the recruiting and onboarding modules plus the data-driven approach to performance management. The law module is an additional safety net many leaders underestimate until they need it.

Our rating: 9.5 / 10 points ⭐⭐⭐⭐⭐

If your goal is to attract stronger people, reduce mis-hires and build a culture where performance and clarity are the norm, then Führung im Vertrieb is very likely to pay for itself quickly – provided you execute.

👉 Ready to see if the course fits your situation?

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FAQ: Frequently Asked Questions About Führung im Vertrieb ❓

1. Is Führung im Vertrieb also suitable for very small teams (2–3 salespeople)?

Yes. In micro teams every single hire has disproportionate impact. The recruiting, onboarding and performance frameworks from the course work regardless of team size and can actually be easier to implement in smaller organisations.

2. Do I need prior leadership experience to benefit from the course?

No. The program starts with fundamentals (recruitment, onboarding) and then builds up to advanced strategy and performance management. New managers will get a clear blueprint, while experienced leaders will still find plenty of “aha moments”.

3. How quickly can I expect tangible results?

That depends on how fast you implement. Improvements in daily activity and meeting structure can impact numbers within weeks. Recruitment and team composition changes naturally take longer, but the frameworks help you make better decisions from the next hire onwards.

4. In which language is the course delivered?

Führung im Vertrieb is entirely German-language. All videos, examples and documents are in German and primarily aimed at German-speaking companies and leaders in the DACH region.

5. Is there any guarantee or support included?

As a digital product, you receive rapid online access to the course materials. For technical questions, the provider’s support team is available. Conditions such as any guarantee periods can change over time, so please check the current details directly on the official offer page.

6. Can I deduct the cost from tax?

In many cases, yes – for entrepreneurs and employees the cost of professional training is often tax‑deductible as a business expense or job‑related expense. Because tax law depends on your specific situation, you should confirm this with your tax advisor.

7. Is there any recurring criticism of Führung im Vertrieb I should know about?

The main point of criticism some people mention is the very direct, performance-focused style of Dirk Kreuter. If you are looking for a purely gentle, therapeutic leadership program, this tone might feel uncomfortable. However, our impression is that the tough-love approach is consistent with the goal of building a high-output sales organisation.

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